The first annual Caribbean Music Week, hosted by Sync Summit and the Barbados National Culture Foundation, took place February 1-3, 2015, in perfectly sunny, warm Barbados, combining the relaxed island atmosphere with high powered opportunities for learning and networking in the world of music sync licensing, artist management, and more. Women In Music’s Membership Co-Chair, Cassandra Kubinski, attended and reported back on the conference for this article.
Over 3 days, a plethora of panels, workshops and live music showcases brought together the likes of advertising executives, touring experts, managers, digital rights holders, publishers, artist managers, branding experts, and of course, artists from various genres, with a focus on the music emerging from Barbados and the Caribbean. Attendees had the opportunity to meet and network with executives from Coca-Cola, Grey, JWT, Ogilvy, Notting Hill Publishing, Canadian Music Week, BT Sport, Music Dealers, PiAS, and more. Leading executives such as Mathew Knowles (Beyoncé's father) were on hand to discuss their experiences in breaking and branding acts.
Expertly curated and moderated heavily by Sync Summit's Mark Frieser, the panels often turned into lively discussions between panelists and attendees. A multitude of questions were answered including how music is placed into ads, TV, films, and other media,ways to build a brand through sponsorships, touring, live shows,and the business perspective on how music and artists are chosen for opportunities. WIM member Fiona Bloom of The Bloom Effect served as a panelist as well!
The Hilton served as a beautiful backdrop for this memorable conference. Breathtaking beaches, the laid back attitude, and the nightly showcases from acts ranging from hip hop, pop, rock, reggae, and soca to simple acoustic singer songwriters made this conference truly unique. Standout acts included Nexcyx, Lil Rick, and many more breaking acts.
A full list of panelists and events can be found here: www.caribbeanmusicsummit.com
Sync Summit heads to London next, on April 9-10, 2015.
This will be another opportunity for music makers and business professionals to come together to share and discover music, make deals, and further the conversation for innovation in sync, branding, and breaking acts. Register at www.syncsummit.com