WIM LA x UCLA Present: CRAFTING COMMERCIAL MUSIC
When you hear “Girl, You'll Be A Woman Soon” do you think of Pulp Fiction? How about Cyndi Lauper’s “Time After Time”? Probably Romy and Michele's High School Reunion, right? What about The Kills' "The Last Goodbye"? Are you running to buy Under Armour ala Michael Phelps?
A well-placed song can raise the emotional connection and significance of an on-screen scene in a way that stays with us. So how does that song make it into that scene? What did the writer do to put themselves in a good position to be considered for such a magnificent moment?
In our panel discussion on crafting commercial music, we will hear from leaders in the major label and sync industry on the process of writing music with the aim of making a huge impact (through sync, landing a major label deal, and more). From a label A&R song-focused perspective, music supervisors in charge of finding music for big-name productions, and a media company licensing tracks every day, these women are at the TOP of their game and ready to share tricks of their trade. Their expertise and well-developed ears give them great insight into how writers, managers, publishers, and A&Rs in the industry today can point themselves towards mainstream success.
In addition to the talk, we will host a live demo constructive critique of music submitted by WIM LA members and UCLA students. The panel will listen to 30-second song clips and give live feedback on the overall commercial and sync-ability of the tracks. They will share inside tips on what they look for, what trends to follow, and how to write music that speaks to the masses.
Wendy Goldstein - EVP, A&R @ Republic Records
Rachel Levy - SVP, Film Music @ Universal Pictures
Kasey Truman - Music Supervisor @ ChopShop
Lauren Ross - Co-Founder @ Terrorbird Publishing
Moderator: Robyn Booker - Snr Director, Film/TV Music @ Downtown Music Publishing
Date and Time: Monday, November 13, 2017 | 7pm to 9pm PT
Location: The Jan Popper Theater, UCLA Campus (Westwood)
445 Charles E Young Dr E, Los Angeles, CA 90095
Parking: The closest parking on campus is Garage 2 - then make your way inside the Schoenberg Music Building where you will find the Jan Popper Theater. Campus Map here.
Thank you to our amazing partners - we couldn’t do it without you!
- UCLA Herb Alpert School of Music
- UCLA Radio
This event is only open to active WIM LA members and UCLA Students. If you are not one of those you must join to attend!
WIM LA Members and UCLA Students can RSVP HERE
HAVE YOUR SONG CRITIQUED:
If you’re interested in having your song played and reviewed by the panelists during the session (and you are an active WIM member OR UCLA Student) you can submit your song here by November 2nd.
Please note the following:
- Songs submitted after the deadline will not be considered.
- You must be present at the session to have your song considered for review.
- Songs will be selected at random and while we can't guarantee we will have time for all songs we will choose a cross-section of genres and aim to get as many in as possible.
Song submissions and tickets are open to WIM Members and UCLA students ONLY. RSVPs and submissions will be cross-referenced and you will be removed from the list if you are not a WIM member or UCLA student.
Can't wait to see you there! - xo WIM LA