Next webinar: From Pitch to Placement: The Essentials of Sync
Wednesday November 16th, 1pm EST (6pm GMT)
The holidays are a time of celebration for many – good food, gift giving, spending time with friends and family, and of course attending Women in Music’s Annual Holiday Party! 2016 has been a momentous year for WIM and we cannot wait to celebrate with YOU on December 5th at Irving Plaza.
Save the date, mark your calendar and tell a friend!
The nitty gritty:
Who: Women in Music, Inc. (WIM)
What: WIM’s annual holiday event and fundraiser to support the organization’s programming and celebration of the contributions and successes of women in the music and entertainment industry.
When: Monday, December 5, 2016
Time: 7:00 pm to 11pm
Where: Irving Plaza, 17 Irving Pl, New York, NY 10003
Performers: Stay tuned for announcement soon!
RSVP: info to be announced soon!
This guest blog post is from Ariel Hyatt. Ariel is a proud WIM member has been a fierce entrepreneur for 20 years. She runs Cyber PR®, a dynamic social media & content strategy company based in New York City. Her agency places clients on blogs & podcasts, establishes their online brands, and coaches them to create authentic relationships. She has spoken in 12 countries and is the author of four books on social media for artists, two of which have hit number one on Amazon. Her newest book Crowdstart comes out on October 25th and is available now from Amazon with a ton of amazing bonuses!
You can download a free chapter of Crowdstart and find preorder info here: http://arielhyatt.com/all-about-crowdstart/
You can also follow her on Twitter: http://twitter.com/cyberpr
No Crowd, No Crowdfunding, An Excerpt from Ariel Hyatt's Crowdstart
In one of my favorite movies, Old School, Frank the Tank (played by
Will Ferrell) gets drunk at a frat party, takes off all his clothes and
yells, “Okay everybody, we’re going streaking! Come on!” He takes off
running down the street — but nobody follows him. He ends up jogging,
buck naked, through town, still yelling, “We’re going streaking!” oblivious
to the fact that he’s completely alone.
Unless you want to end up like Frank the Tank, before you declare, “I’m
launching a crowdfunding campaign!” You’d better make sure you have
a crowd that is willing to follow your lead and give you their support.
That means you need to (1) build a solid base of followers, and then (2)
engage them on a regular basis.
Amanda Palmer is the rock star of crowdfunding because she got those
two things right. This woman knows how to make an emotional connection
with her fans. This is part of her signature story — her deeply personal
connections that she makes. Her TED Talk expresses this fully, and
I highly suggest you watch it, as it will set the tone for you for building
your own crowd — http://bit.ly/AmandaP_TED.
How does Amanda connect with her crowd? Simple.
She STAYS at the venue after each and every show signing every piece
of merchandise and scrap of paper put in front of her.
She STAYS until she has personally touched every last fan.
Then she STAYS in touch with them long after she has left their town
with her newsletter, her blog, and on her socials.
She utilizes what I call the 3 C’s (CCC): consistent, compelling content.
She tells stories, invites her fans to join her everywhere, and she asks
questions. She creates and nurtures relationships.
She understands the rules of engagement, and it’s not magic — it simply
takes consistency. As a result, she has built a huge email list and her
socials are active.
It was this “crowd” that supported her epic Kickstarter campaign,
which was created to help fund her Amanda Palmer and The Grand
Theft Orchestra’s new album. She wanted to raise enough money to
mix, manufacture, distribute, promote, and plan a tour for the album.
Her aim was to raise $100,000 in 31 days. Amazingly, she reached that
goal (and beyond) just seven hours after the project was posted. The
final result at the end of a month? Amanda raised $1,192,793 for her
album from almost 25,000 backers. It was the first time a musician had
raised over $1 million through crowdfunding.
But it wasn’t just Amanda’s success — it was her crowds. As the editor
of the Techdirt blog, Mike Masnik, said, “This was never just about
Amanda. This (and many, many other projects by creators who connect
with their audience) are about involving the fans and making them a
part of the experiment… the success of the campaign was a success for
the fans as well.”
A few years ago, a much more famous singer tried a Kickstarter campaign
and fell flat. Icelandic singer Björk tried to raise money for an app,
Biophilia, based on her album of the same name. Her goal was 375,000
British pounds in 30 days, but when she had raised only 15,500 pounds
after 10 days, she closed the campaign down.
Why did Björk’s campaign underperform? It’s because at the time of her
crowdfunding campaign launch, she had almost never engaged with
her audience; in the year leading up to her crowdfunding campaign,
she sent exactly three tweets. Even to this day, she still rarely posts. To
date, Björk has posted a little over 1,000 tweets (while Amanda Palmer
has posted 75,000 tweets in the same time period). Björk’s community
is just not used to interacting and communicating with her and her
crowdfunding campaign. In 2015, Björk had a highly celebrated release
and a sold out show at MOMA, and this type of marketing approach is
much more in alignment with Bjork’s iconic brand.
The moral? Do not attempt to crowdfund until you have an engaged
audience that you can measure, and you have a clear plan for keeping
that audience engaged before, during, and after your campaign.
The good news is that it is easier than you might think to build and
engage your crowd. In this section, you will find some effective strategies
to grow one. We’ll talk about creating and keeping an engaged
online fan base using the channels of your choice starting with your
website, and expanding onto social media, visual platforms like
YouTube, Instagram and Pinterest, and great content delivered through
blogs, podcasts, or newsletters. You should have these in place before
you start your crowdfunding campaign.
A word of warning: it takes effort to build and maintain an online presence,
and you can’t neglect your crowd once you have taken the time
and trouble to gather them. Your emotional connection with your
crowd is essential. That’s why it is crucial to stay engaged with your
community, both online and in real life.
As a former journalist turned digital marketer and music executive RaVal Davis started her career in the middle of the shift away from print journalism and into digital. As the former Entertainment Editor at Honey Magazine, the Rutgers University-New Brunswick graduate, learned first hand how to develop strategy that would ultimately create digital trends. It wasn't long before she moved away from journalism and into a direct marketing role at Conde Nast where she worked on digital campaigns for major brands like Lean Cuisine, Bed Bath & Beyond, Sony and more.
Shortly after, RaVal took on the role of Marketing manager at Primary Wave. While there she oversaw all digital strategy for a number of major brands and artist such as Jet Blue Live from T5, Eric Benét, Ceelo Green, As Seen On TV and more. Next RaVal moved on to Sony Music to take on digital strategy for pop and urban artist at Epic Records. While there RaVal oversaw everything from digital video content, audience engagement, social media strategy, app build outs and more. Artist such as Prince, Mary J Blige, Outkast, Tamar Braxton, Michael Jackson, Yo Gotti, and Bobby Shmurda were just a few of the artist featured on RaVal's roster. RaVal has also created one of a kind digital content and campaigns with Vevo, Pepsi, Shazam and more.
RaVal went on to head up digital strategy for President Obama's My Brothers Keeper Initiative in partnership with The White House and The Small Business Administration. While working on this program RaVal also provided digital programming for The Academy of Motion Pictures and Science [The OSCARS].
As Marketing and Communications Designer at Downtown Music Publishing, Rhea brings the company to life through communication, design, and catalog activation. A large focus of her role is on developing these interactions online through building intuitive user experiences across devices, while catalyzing trending conversations in 140 characters.
When asked where she's from, Rhea's status is “it’s complicated.” Born in India, grew up in Toronto, but #NOLA is where she calls home. She is passionate about helping startups and emerging talent in the music industry, cross-culturally develop their brands. After receiving her BS from Babson College in Strategic Global Business Management and Entrepreneurship, Rhea returned home to play a critical role in the resurgence of NOLA's startup ecosystem. She is now paving her path playing a critical role in the cross-section of music and technology.
Hailing from the same city that brought us Drake and The Weeknd, Fast Romantics are something completely different. The anthem-sized songs found on their records and their cheerful tambourine-infused stage antics have earned them praise from NPR, KEXP, CBC, and more. Often compared to Pulp and Bruce Springsteen, the bands’ feel-good rock has been burning up Spotify playlists across the globe.
We got a chance to chat with Kirty, solo artist, and female guitarist/vocalist in Fast Romantics (as well as active member of Toronto's Women in Music group) about what keeps her creating and inspired! See our quick Q&A below.
WIM: In your experience, what has been the greatest challenge you’ve faced as a female musician and songwriter?
Kirty: Breaking down stereotypical gender roles has definitely been a challenge.
Just a couple weeks ago I was loading my gear on-stage, and as I carried my keyboard (piled high with tambourines, shakers, and cords) up the stage ramp, a member of the stage crew asked me if he could help. Being pretty protective of my gear (I have a process ☺), I politely declined, and suggested he could carry my trumpet which would really help me out! As he followed me walking up the ramp he said “wow, its’ like reversed roles, eh?”.
I laughed and thought to myself… “how?”. I guess he thought men should carry heavy keyboards and women should carry light trumpets.
Another challenge as a woman in music is sticking to my guns as far as my image.
In this line of work, I feel like people are always trying to push me to dress a certain way, or take certain photos, or project a certain image and I feel like it’s a challenge (but very important) to stick to your guns as far as wearing what makes you feel most like yourself. I care about my image, and I always want it to feel like me.
WIM: What are some pieces of advice you would give a young female musician trying to make her mark in music?
Kirty: Follow your gut – both musically and in business, be assertive and direct about your ideas, and build your musical relationships on mutual respect.
WIM: Are you fueled/inspired more by competition or collaboration?
Kirty: I’m fueled by collaboration. Writing, recording, and performing music with my friends (and new friends), is the most fulfilling feeling there is.
WIM: Who is your favorite artist who died too young?
Kirty: Towns Van Zandt.
WIM: Are you more at-home on stage or in the studio?
Kirty: Definitely on-stage. I only record so that I can continue to play on-stage.
WIM: For you, what emotion or experience motivates you to write songs? Falling in love, falling out of love, grieving, depression, anxiety? How important are emotions to good songwriting?
Kirty: For me, emotions are the only thing that keep me writing. All of the feelings that you listed; falling and/out of love, grieving, depression, anxiety, etc. are equally inspiring if captured in the right moment.
WIM: Do you ever experience writer’s block? If so, what helps you feel creative, inspired to write again?
Kirty: I experience writer’s block every once and a while, but I find that (when that happens), it’s just a little reminder to myself that I need to indulge in more creative, and inspiring activities. I find that reading, exercising, going to see shows, and discovering and listening to records helps stir-up creative juices, and often relieves writers block.
WIM: Before you were a member in Fast Romantics, you mostly focused on your solo career. How are you enjoying the change of pace?
Kirty: I’m loving it. Splitting my time between Fast Romantics, and my solo project feels like a perfect musical balance – both projects satisfying different sides of me.
WIM: What can fans expect from a Fast Romantics show?
Kirty: Fans can expect to see six friends rocking out (mistakes and all), and singing their hearts out. Fast Romantics are a very audience-oriented group. We love connecting with an audience, it’s pretty easy for people have a great time at one of our shows.
WIM: Are there some amazing women in music our readers should be following and why?
Kirty: Yes. Always. Here are a couple:
Big Thief – from Brooklyn, NY
I saw Big Thief for the first time this summer in Toronto, and it was absolutely amazing. Beautifully, honest, and raw songs, with heart wrenching vocals, and such a unique on-stage presence. It was truly refreshing and inspirational.
The Weather Station – Toronto, ON
I have a few records by The Weather Station, and have seen her a few times live as well, and both performances (recorded and live) resonate. Poetic lyrics, great guitar playing, and an honest voice, mixed up in alternative folk music. It’s lovely.
Julia Jacklin – Australia
I saw Julia Jacklin at South by Southwest this year, and I stood under a tiny tent in the early afternoon just stunned. Her simple four-piece band played straight forward groovy tunes, as she chugged away on electric guitar, and sang songs that just crushed my heart. It was magical.
The Fast Romantics are playing the Mercury Lounge on October 20th. They hit the stage at 10pm and tickets can be found here: http://ticketf.ly/2dJKrLr
LISTEN TO THE BAND HERE:
WIM is now 1200 members strong! Although our community is growing rapidly, we've still maintained that sense of an intimate group. Somehow, we all seem to just know each other. That being said, it's important for our members to be better acquainted with the board members that work tirelessly to ensure the success of our community. Over the next few weeks, we will post interviews with all of our board members outlining their journeys, successes, and challenges.
We're kicking off this series with Sari Delmar! Sari is a Board Director and Co-Chair of Communications for Women in Music, which is the team that is responsible for informing our members about all of the events, perks and on-goings that they need to be aware of.
Sari is a proven marketing director and team leader with extensive experience in building brands, developing creative marketing strategies; and consistently exceeding goals and expectations for what is possible in the marketing, event, and digital space. Her commitment to the marketing industry lead her to launch her own boutique agency in 2009, AB Co., a digital, lifestyle and communications agency.
For the past eight years Sari has helped her company, AB Co. experience progressive growth, having moved from 1 staff member and 3 clients to 15 full time staff members, 65 clients per year, and offices in Toronto and New York.
Want to connect with further Sari? Visit www.saridelmar.com.
Success is such a personal concept – we all see and define it differently. How did you personally define your success?
Success to me is finding balance within yourself and those around you. Doing great work, inspiring those around you, and moving things forward each day, while at the same time being able to take a moment to breathe when you need it and just take care of yourself. Success to me is striking the perfect balance between hustle and serenity and living each day right between the two.
What advice would you give women who want to enter your side of the industry - What are your top three tips?
To work in music marketing specifically I would say….
1- Put your head down and just do the work. Results will come to fruition slowly, but you need to push yourself to do great work and to maintain high standards even when it is hard to do so. This is a slow moving industry and great change may not make itself known until a few years of working towards a larger goal.
2 - Know your value. Try to truly understand and be real with yourself about where you are and what your value is in every given situation. It will change constantly, but if you are aware you will make sure you never get taken advantage of or on the flip side, never scare people away with your ego.
3 - And lastly, be willing to take risks and fail often. It takes a huge number of failed campaigns before you can launch your artists or campaign into viral stardom. Be willing to get back up and try again, every darn time!
How have the personal and professional experiences in your life contributed to your success today?
I put a lot of faith in passion and community. Personal and professional experiences have contributed hugely to me being able to chase my passions. Personally, I started out as an obsessed music fan, following bands on tour and helping to run their street teams. Understanding how fan bases are built and become sustainable is a crucial part of my job now and my fan experience from the age of 13 onwards has contributed hugely to my success. Professional experiences like getting to attend conferences, network, and learn from panels have also contributed hugely. A community will always be there for you when it’s time for a transition or you need a favour for a client, so building one personally and professionally will contribute greatly.
Can you share with us some of the challenges you’ve faced?
I started my company when I was 18 years old and walked headfirst into a huge number of obstacles. It wasn’t until I came to terms with the fact that it’s all just part of running a business and constantly trying to achieve more each day that I was able to chill out.
Some of the big challenges I’ve encountered are trying to work with clients who have very little budget and marketing experience, trying to manage and lead a young team, trying to get through tricky cash flow moments, and just in general trying to manage a busy schedule while prioritizing the business’ needs. Over time I was able to establish tricks that worked for me and removed a lot of the stress attached to these challenges.
What is the most valuable lesson you’ve learned?
There are so many! If I had to pick just one lesson I’ve learned, it would be that you need to set your own goals, exceed those, and then set new ones. Those goals need to not hinge on outside validation. You can not bank on winning an award or being named in a magazine. Those things come about sometimes and sometimes they just don’t. All you can control is doing great work every day, contributing to your larger goals, and finding a way to enjoy your life while you do that.
What do you think is the most pressing issue women in the music industry face?
I think there are a handful of issues in the music industry as a whole right now that are very concerning. I think the most pressing issues right now and the easiest to hopefully work on, are confidence and asserting power. I think that being aggressive and direct can be contributed to being “manly,” but I believe that it is necessary and a good business practice. I think women can do things in their own way of course, but that confidence and bold strength needs to be built up. We can work together to build that up so when you’re the only woman in a room of men, you can lead the conversation and not just follow it.
Who inspires you and why?
There are some amazing female CEO/CMO’s at marketing and advertising agencies that I really am inspired by. Many of them have put the time in to really grow up a ladder and now they lead in a really fierce and creative way. Karina Wilsher at Anomaly is one of them as well as Patricia Korth-McDonnell at HUGE. I think the music industry has a tendency to stay stuck in the past, but a lot of other industries have busted out of their old regimes. I think we can look towards other industries for guidance around how fair leadership and strong women are setting the bar!
What do you look forward to accomplishing in the next year?
I am going through some huge transitions with the company changing so I hope to really reset, regroup, and find myself in a leadership position again in NY. I just got my O1 visa and am allowed to stay in the city indefinitely, so I look forward to building a more solid community and working on progressive marketing campaigns that touch into the music space!
Posted by: Jessica Sobhraj 9/14/16
Quick question - What makes you get up in the morning to do what you do?
On August 25th, The Conquer 2gether Group (C2G) at Morgan Stanley hosted their first event in their “Women & Wealth: Game Changers” series featuring an all-female panel. The C2G group has been a supporter of Women in Music and is keen on giving altruistic organizations a platform to share their message. This was the first time I’ve ever been told not to prepare for a speaking engagement. The panelists and I were simply asked to come in, tell our story, and answer one question – what makes you get up in the morning to do what you do? It’s not a question that you often hear, but boy, is that a thought-provoking bomb that brings out something deeply honest in you. I loved that exercise.
The C2G group provides wealth management services to passionate entertainers, athletes, and entrepreneurs that are changing their industry in some way. Particularly, the women on my panel hailed from various industries and all have risen against the odds to inspire their own communities. I sat on the panel as both The President of Women in Music (www.womeninmusic.org) and CEO of Cosynd (www.cosynd.com) alongside these fiercely tenacious women:
I know why I get up in the morning and do what I do. Do you? For me, the opportunity to serve our members at Women in Music brings me more joy than most other things I’ve done in my career. As I listened to the other panelists tell their stories, I realized that although we were all very different individuals, we shared a commonality - something or someone at some point made us feel like we weren’t enough. We all were told that we wouldn’t be taken seriously in our pursuits as a woman, that the fact that we are female would create a whole new set of hurdles that we alone would have to find ways to deal with, or that we would just have to live within the confines of our circumstances. Our experiences stirred a driving force in us that made us go above and beyond to be enough for the people we wanted to help and (equally as important) to be enough for ourselves. We flipped the script and changed the game by building businesses, apps, non-profits, and careers around our passions and sought out supportive communities like WIM and C2G.
Have you ever felt like you weren’t enough? Or restricted by your circumstances? If so, take a moment to ask yourself why you do what you do and rediscover your passion for your pursuits. I think you’ll find that when you define your own self-worth instead of relying on others, you’ll come to realize that you are more than enough. The 50+ women that attended the event seemed to understand this too as I watched them expertly network through the room forming strategic alliances and finding ways to help each other – it really was high value networking at its best!
We at WIM will let you know when the next panel in C2G’s series will be. You will definitely want to attend the next session. For more on Morgan Stanley’s C2G group, follow the link below:
The C2G group is:
“Our clients have the unique ability to project their passions and goals to others around them through their profession. If we can help them project even louder and more confidently we’re doing our job well. The C2G Group was created to offer our clientele a network of financial advisory services from around the country that are recognized as industry game changers, rather than only one individual or team which has been the traditional advisory model. We have leveraged incredible advancements in technology at Morgan Stanley to connect our clients directly to our partnering Financial Advisors. The name C2G is an acronym for ‘Conquer Together’ – Our strategic partners bring their combined years of experience and shared dedication to excellence to provide a broader range of wealth management solutions to address a client’s needs and manage a financial relationship that will last for generations.”
March 14th, 2016
New York, NY, March 10, 2016 – Nationally recognized non-profit organization Women in Music and SyncSummit have joined forces to present the first annual Women in Sync awards on Wednesday, June 15, 2016 in New York City at The Roxy Hotel. The awards will recognize the achievements of female artists, music supervisors, managers, producers, creative directors, songwriters, brand and agency executives as well as those working in the fields of brand and interactive media.
The Women in Sync Awards are comprised of 16 categories designed to acknowledge the women that make original music and license music for visual, interactive media, branded entertainment and advertising across television, film, games, mobile and the internet.
Fifteen of the winners will be selected through a two-round nomination process open to the public on www.womeninmusic.org and www.syncsummit.com. The first round of voting will commence on Tuesday, March 15, 2016 allowing participants to nominate any woman they wish to.
In the second voting round, starting on Monday, April 22, 2016, voters will then make one choice from the three most popular nominees for each category. Voting officially ends on Tuesday, May 31, 2016 with all awards presented and announced at the Women in Sync awards ceremony on June 15.
Tickets to the ceremony are $25 for Women in Music members, $50 for non-members and included for all SyncSummit NY attendees.
The organizers will jointly present the annual “Sound And Vision” Award, given to an industry leader who’s made a profound impact on the visual media, interactive media or branded entertainment and advertising.
The Women in Sync Awards is supported through a comprehensive online awareness campaign including podcast interviews, blog post features and dedicated profiles on the Women in Music and SyncSummit websites.
“Women in Music are delighted to embark on this initiative to recognize the excellent work done by women in the worlds of music licensing and composition for entertainment, branding and advertising,” said Jessica Sobhraj, President, Women in Music. “In terms of female presence, sync licensing and composition is one of the few areas of the music business where women have a powerful, influential presence, and by launching the Women in Sync Awards, we hope to build recognition for their important contribution to the industry,”
“As the well-deserved trend of honoring women in technology continues to rise, SyncSummit is excited to collaborate with Women in Music in creating the Women in Sync Awards. We believe the significant impact of women on how music is made for and used in all forms of media and messaging should be properly honored. This is our aim in partnering on the Women in Sync Awards,” added SyncSummit CEO Mark Frieser.
For more information on The Women in Sync Awards, please visit http://syncsummit.com/wisa
About Women in Music
Women in Music is a 501(c)(3) nonprofit organization established in 1985 to advance the awareness, equality, diversity, heritage, opportunities, and cultural aspects of women in the musical arts and industry through education, networking resources, support, empowerment, and recognition. For more information about Women in Music, visit www.womeninmusic.org
SyncSummit is a company that produces events, market research, podcasts and consulting services that serve people who make and use music for TV, film, games, interactive and advertising. Our high-level, focused networking events are held in New York, Hollywood, Asia, South America and Europe, gathering top music supervisors, heads of music in visual and interactive media (TV, Film, Video Games, Advertising, the Internet and Mobile), label executives, publishers, music libraries, composers, artists, technologists, legal, accounting, brand managers and service providers gather for two days of discussion, networking and deal making. For more information, visit http://syncsummit.com.
Women in Music Contact:
Women in Music
January 14th, 2016
Another year, and another great holiday party to show for it! Thank you to Nielsen Music, all of sponsors, EVVY and those of you who came out to celebrate with us at Le Poisson Rouge. Your support and generosity means the world to us!
October 12th, 2015
Women in Music celebrated their 30th anniversary with a night to remember at The Standard East Village on October 6. The penthouse terrace with glorious sunset views over downtown Manhattan hosted hundreds of music industry creatives and business people over the course of the evening. Over drinks and small bites, current members mingled with legacy members (the amazing women who helped start Women in Music and kept it going in the early years), industry VIPs, and supporters. Photo boards showcased members past and present, and illustrated the history of connection, education, entertainment, and camaraderie that WIM offers.
The crowd was treated to three speeches, a welcome and congratulations from WIM President, Neeta Ragoowansi, an invigorating address from Advisory Board member Linda Lorence-Critelli, and an inspiring speech from superstar singer Gloria Gaynor, perhaps most well known for her smash hit “I Will Survive.” All the speakers addressed the legacy and importance of women in the music industry, and the importance of supporting and energizing this community to continue to create, and work innovatively with each other as the industry continues to evolve.
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