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Interview with Dominique Falcone - Graphic Design Guru at Roc Nation

16 Nov 2017 12:57 PM | MC C (Administrator)


Success is such a personal concept – we all see and define it differently. How did you personally define your success?

I find success in growth. The growth of my skill set, as a designer, as well as my personal growth as a young professional navigating the music industry.  

What advice would you give women who want to enter your side of the industry - What are your top three tips?

Observe excellence and be excellent. In the beginning, be a fly on the wall and observe the people around you, listen to what they’re saying, and pay attention to what works. I wouldn’t be where I am if it wasn’t for my excellent mentors I have had the privilege to learn from.

Ask for what you want and what you deserve. Rarely do people just give you what you want or deserve, so you need to stand up for yourself and communicate what you want or believe you deserve.

Find a side hustle. Find ways to get involved in the music industry outside of your 9 to 5. It’s a great way to network with other people and gain outside experience.

How have the personal and professional experiences in your life contributed to your success today?

I’ve always been an artistic person and took a lot of art and design classes throughout school that have helped refine my eye as a designer. Also, I’ve had a few internships that have allowed me to gain the music industry experience I needed to work at Roc Nation.

Can you share with us some of the challenges you’ve faced?

The biggest challenge I’ve faced recently, having been working now just over year, has been finding the appropriate work-life balance for me. I’m finding out that it is very different for everyone and that it’s important to prioritize your health over everything.  

What is the most valuable lesson you’ve learned?

The most valuable lesson I’ve learned has been to know my worth. Self-doubt is inevitable when you look around and there are so many successful people in this world. But I now understand that my success is a unique journey and I need to be proud of what I’ve accomplished and be vocal about it.

What do you think is the most pressing issue women in the music industry face in your region?

I believe the industry is still male-dominated. And as a Latin woman, that can be intimidating. I frequently catch myself apologizing for all kinds of things that don’t make sense. Never apologize for taking up space or for being successful.  

Who inspires you, and why?

My Art Director, Michelle, who I work with every day, inspires me the absolute most. She has so much experience in our field and her knowledge of our craft seems endless. Her direction while working on projects inspires me to be better and look at things differently.  

What do you look forward to accomplishing at Roc Nation in the next year?

I look forward to designing album packaging for artists. I design mostly for digital, but I would like more experience designing for physical releases. Also, I look forward to stepping into more of a Junior Art Director role, assisting our Art Director at photo shoots.

Tell us more about how you got involved in Roc Nation? What is your ultimate goal and what do you need to take it to the next level?

My ultimate goal is to build my career at Roc Nation. This is where I got my start interning, and I have been in love with the company since Day One. My plan is to continue to work hard, stay dedicated, and time will tell what the next step is for me.

You can follow Dominique

Instagram @ domalommm  

LinkedIn @  https://www.linkedin.com/in/dfalcone94/

and check her portfolio at www.dominiquefalcone.com




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