Lindsay Herr is the founder and director of The Wanderlvst, a boutique Public Relations, Artist Management, and Consulting company based in Brooklyn, N.Y. She oversees a roster of artists in their career development, campaign creation, and media relationships. In addition to The Wanderlvst she is the co-creator of we are SUPERNATURAL, an immerse learning platform for deeply curious minds.
Success is such a personal concept – we all see and define it differently. How did you personally define your success?
Success, to me, is freedom. Freedom to do what I love every day. It's being able to define the life I want to lead and the person I want to be. It's balancing work and play, and knowing the difference. Success, for me, is both the big and small accomplishments. It’s as simple as receiving a supportive email and as big as landing a massive deal.
What advice would you give women who want to enter your side of the industry - What are your top three tips?
Make meaningful connections, take failure as fuel to keep moving forward and stay enthusiastic about it; balance work and play.
Adding one more because it's important — remain humble and grounded.
How have the personal and professional experiences in your life contributed to your success today?
My career in music has been at the hands of flow and fate. I’ve moved forward through synchronistic experiences and encounters throughout my career, which has led to success in business and expansion for myself and my company.
For example, it goes all the way back to how I landed in the music industry. I was heading to New York one summer in college to take a course at Parson’s School of Design, as I was an advertising major. One week before moving here, I was informed the class I enrolled in was full. I had my housing sorted and everything else lined up. Moments later —actual moments— I received an email from a boutique hip-hop management company, whose roster goes back to the days of The Notorious B.I.G., asking me if I’d like to come intern in New York for the summer. They had received my resume from my marketing internship leader the year before. It was an instant ‘yes,’ as I never imagined myself taking my biggest passion and turning it into career. Eight years later, I am grateful to say that I am exactly where I'm supposed to be. This, coupled with hard work, has been the ultimate adventure. The rest of the journey is still unfolding.
Can you share with us some of the challenges you’ve faced?
Imposter syndrome. It seems to be a recurring theme for many women and one I hear often. I sometimes need to remind myself of how far I’ve come and how grateful I am for all the opportunities and successes I’ve accomplished on my own.
What is the most valuable lesson you’ve learned?
Create your own lane. I’ve worked for big and small companies and I realized that in order to move at the speed I wanted to, I had to go out and make the opportunities happen for me one way or the other.
What do you think is the most pressing issue women in the music industry face in your region?
Women in leadership roles. Certainly there are many women trailblazing, but it is still very much a male-dominated industry and boys club.
Who inspires you, and why?
My friends! I am thankful to be surrounded by such amazing humans doing incredible things every day. Staying in creative communities is the ultimate fuel to keep creating, building, and growing. And this is definitely out of the lane of music, but I'm quite nerdy and am very inspired by Elon Musk. As an entrepreneurial spirit, futurist, and generalist, I look up to his forward thinking ideas.
What do you look forward to accomplishing at The Wanderlvst in the next year?I am traveling for a bit come the new year and I look forward to taking my work on the road and to the creative inspiration that
Tell us more about how you got involved in The Wanderlvst. What is your ultimate goal and what do you need to take it to the next level?
I started my company almost three years ago as a passion project while working at Warner Music Group, doing press for acts like Kygo and Thomas Jack while they were getting their start. The business blueprint is still unfolding. I like to take it day-by-day and I love the creative freedom I have to collaborate and work alongside others who are as passionate about creativity and music as I am. Not sure there is an ultimate goal or destination in mind, but as long as I can wake up each day, enjoying the work I do, make a meaningful impact on our society, and evolve both personally and professionally along the way, I'll be happy with that.
For more info Lindsay's work, please see: