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Advisors: Rochelle Holguin



Rochelle Holguin is Vice President of Creative Strategy at Universal Music Publishing Group. Prior to that, shew as the Head of Creative Music Services for MTV +VH1 + LOGO.  In this role she was responsible for all aspects of music supervision and the creative production music strategy across MTV, VH1 + LogoTV’s linear + digital programs, promos, trailers and specials. Ms. Holguin has developed and executed significant music supervision marketing initiatives across TV, digital and social platforms generating music press around primetime series Faking It, Awkward, Teen Wolf + Finding Carter with features in Billboard, THR, Variety, E! Online, Teen Vogue, TV Guide + The Boston Globe.

Throughout her career at Viacom, Ms. Holguin has built unique partnerships and connected artists and songwriters to hit series such as Teen Wolf, Teen Mom, Jersey Shore and The Hills.  She was integral in successfully implementing SONG IDs across MTV programming as well as launching the blog soundtrack.mtv.com and its social accounts.

In 2015 she was named an emerging Powerful & Influential Latino in Entertainment by the Imagen Foundation. She is on the advisory board for the Women In Music organization and a guest panelist for multiple music conferences including: SXSW, ASCAP Expo, Music Export, Women Overthrow Musicians Institute, Miami Winter Music Conference and Canadian Music Week.

Prior to joining MTV, Ms. Holguin was the music coordinator on numerous projects including Guy Ritchie’s produced film “Mean Machine” and the CBS series CSI: Crime Scene Investigation”. Earlier in her career she was a Business Analyst for Computer Sciences Corporation.

Rochelle Holguin has a Bachelor of Arts degree in Economics from the University of California, Los Angeles.



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