Advisors: Maureen Ford
As President of Live Nation Media & Sponsorship’s National and Festival Sales team, Maureen Ford oversees one of the most innovative sales forces in the industry. Leading her team of more than 15 creative sales professionals they work with hundreds of brands, including Anheuser Busch, Citi, Hilton Worldwide, Kellogg’s, Red Bull, and UPS.
Collaborating with the team, Ford continues to develop new sponsorship-based revenue streams for Live Nation, which includes selling ad and sponsorship opportunities across Live Nation's network of 70+ venues as well as the company's growing festival portfolio which includes more than 23 EDM, Country and Rock festivals from coast to coast.
Ford began her career in 1986 as a marketing assistant with the Boston-based Don Law Company, a Live Nation music promoter acquisition, and has risen through the ranks of Live Nation over the last 28 years to her current role. In addition to her work with Live Nation, Ford serves as on the Board of the International Music Festival Conference (IMFCON).